Here’s a really nice recap–with a ton of data–of a historic year in women’s sports. As Katie Lever demonstrates here, the important numbers (e.g., viewership, dollars) all suggest that female athletes are beginning to get their due. 

Key paragraph:

It’s no wonder Deloitte projects women’s elite sports to generate $1.28 billion worldwide in 2024–over 300% higher than their projections in 2020. And this is all happening as 2023 reports indicated that college and professional women’s sports receive a paltry 15% of total coverage across popular sports networks, nearly triple the coverage they’ve historically received according to longitudinal data from 1989-2019.

And that there is the biggest number: 15% of media coverage is a MASSIVE increase. In past years, it’s ranged from about 2% to 5%, with that higher end only coming in Olympic or Women’s World Cup years. Here’s to more growth for women’s sports in 2024!