In what wasn’t a particularly bold prediction, I previously forecasted significant pandemic challenges for youth sport. This is not the type of thing that I’m happy to be right about, but some recent data confirms that there is reason for concern in this space. Excellent reporting from the New York Times.
Some youth sports have returned to play, while others remain sidelined — showing the pandemic’s adverse effect on the future of the $19 billion industry. A new survey by the Aspen Institute has found 29% of parents reported their child is no longer interested in sports.
Among the findings was a widening opportunity gap, with wealthier families finding ways to keep their children active in sports. Also contributing to the lack of interest is the inability to gather for games — whether at an arena or in a communal setting — which promotes fandom that sparks children to take up sports.
Sports participation was at an all-time high in 2019, with 45 million youth program participants. With video games rising in popularity and live sports still paused in many communities, that upward trend is at risk.
More data from Aspen:
- 28.9% of parents reported their child is no longer interested in sports as a potential barrier to resume.
- 63.9% reported fear of illness in children — 59.3% in parents — as a barrier to resume sports.
- 28% of parents reported they would willingly spend more money on sports when they return.
- Children went from playing sports 13.6 hours per week pre-pandemic to 7.2 hours per week in September.